🧪 Growth initiatives

Active experiments

The RevOps + AI GTM experiments shipping across PushPress. Every experiment has an owner, a tracked status, and the metrics we're using to call success. Build-over-buy strategy, anchored on Claude Code + Replit + Cloudflare.

Live — in production3

live

Deal Execution Score

👤 Ian (lead) + Kevin

Replit agent pulls Clay-enriched signals + HubSpot pipeline data, computes a composite score per deal, writes back to HS as a property. Surfaces stalled deals before they drop out of pipeline.

What we measure
% deals with score populated · pipeline coverage lift on scored deals
ClayReplitHubSpotClaude Code
live

Intercom Upsell Detector

👤 Kevin

Claude scans Intercom tickets for expansion signals, cross-references Stripe to avoid flagging existing customers, and routes qualified signals to Marcy in Slack.

What we measure
Qualified signals/week · conversion to pipeline · false-flag rate
IntercomStripeClaudeReplit
live

GTM Brain + RevOps GitHub Repo

👤 Ian (lead)

Canonical context repo for AI agents — company voice, positioning, product docs, ICP in markdown. Every custom agent pulls from the same brain.

What we measure
# agents consuming brain · doc freshness (days since last update)
GitHubClaude CodeNotion

Shipping — actively rolling out3

shipping

Golden Script AE Call Scoring

👤 Kevin + Sales Ldrshp

Sybill transcripts scored against a 7-checkpoint rubric. Weekly rollup posted to Slack; trends feed coaching loops.

What we measure
Adherence score trend WoW · checkpoint-level coverage per AE
SybillClaudeSlack
shipping

HubSpot App Cards

👤 Kevin

Custom sidebar cards in HubSpot surfacing deal intelligence at the point of conversation. Cloudflare Worker proxy + React UI extension.

What we measure
Card impressions per deal view · rep time saved (no tab switching)
HubSpotCloudflareClaude Code
shipping

Lifecycle Stage v2 + Core Funnel Model

👤 Kevin + RevOps

Rebuilt lifecycle stage model + paid funnel instrumentation shipped in HubSpot. Enables accurate cohort tracking, funnel conversion, and cleaner marketing → sales → CX handoff.

What we measure
Stage→stage conversion rates · cohort retention curves
HubSpotMetabaseNotion

Scaling — expanding surface area1

scaling

RevOps Chief of Staff Skill

👤 Kevin

Claude skill that synthesizes HubSpot, Slack, Linear, Granola, Calendar, and Notion into daily briefings, pipeline checks, meeting prep, and the Innovation Digest.

What we measure
Daily briefing engagement · synthesis hours saved/week
ClaudeAll connectors

Exploring — early R&D2

exploring

Pipeline Forecasting Sandbox

👤 Ian

Forecasting architecture blending historical HubSpot deal velocity with Clay-sourced firmographic signals to improve forecast accuracy beyond stage-based rollups.

What we measure
Forecast accuracy vs. stage-based baseline · confidence interval tightening
ClaudeHubSpotClayReplit
exploring

Replit Enterprise Evaluation

👤 Kevin + Ian

Two-week hackathon-style trial of Replit Enterprise ($20K/yr + $100/mo per dev seat) to stand up ~10 dev licenses. Pending Nick + finance approval.

What we measure
Time-to-ship custom automation · # RevOps projects shipped without eng tickets
ReplitClaude Code